September 30, 2011

Five successful years of being Passionate About India!

A magazine in 14 languages? Everyone even slightly serious about media – the seniors in the fraternity included – had genuinely laughed when we had bounced the idea off them! They gave tens of reasons why the idea was not worth it and why the same would not be successful. The reasons given were very logical ones though. We don’t want to undermine anyone’s intelligence or reasoning; but they were totally right in their own ways and were not trying to pull me down. They were trying to be helpful... it was just that our definition of success differed from their definition. As our magazine The Sunday Indian completes five years, I can say that financially, we haven’t yet become successful – so all of them were right. We started breaking even as a media house only one month ago, after about seven years of struggle. It has not been an easy journey.

But financial success was never our benchmark of success. For me, personally, success is always a competition with self-imposed standards of excellence. And if I am convinced that excellence has been achieved, then I go into the market and fight it out against all odds. Thus, we have always believed in striving for world class and then going all out to market it. We have failed when the product failed to live up to the expected standards; but then, we’ve reworked and bounced back. Our institute fought out and won against the biggest of established names despite being tagged rank outsiders! Our movies did the same! And now our media house is doing the same!

Losing or winning is not success. Success is the courage to undertake great journeys. And this has been our toughest, and therefore greatest journey! Personally, I loved being called a guy who knew nothing about media; even being told that our media venture was a joke! And all this by very senior people I respect a lot, even today. Again, the gentlemen who said these things didn’t know what we had set out to achieve. So they were right in their own ways. We did know less about media – especially the dirt in it. Truthfully, I didn’t know anything about media the way others knew. For me, media has always been a vehicle to take a message to the larger masses – something that is not told by those who want to maintain status quo in the name of media. The discussions and debates in accented English that we were having inside the walls of IIPM classrooms, we wanted to take to those who were outside the classrooms in their mother tongue languages. Inside the classrooms, we teach around sixty students in one go; through media, we could reach out to six lakhs! And hopefully one day, sixty crores.

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17 comments:

sujit said...

Mostly in india people always try to inpose their thinking on others....
we cannot blame them they do it sometimes due to affection or experience made them to do that but never ignore what your heart says......

Mukesh said...

nice to here..... congrats Mr. Arindam & best wishes from my side........

harvinder said...

Great.. 5 years is not simple thing. No effort is ever wasted....

ishika said...

There is no formula to success. we need only intention to achieve it.

Best of luck Sir

mohit said...

Congrats arindam sir.. When there is a will, there is a way

subhash said...

Action is the foundational key to all success.

Keep it up sir.. congrats

pramod singh kandasi said...

Great to here this, that "passionate about India" doing good & completes 5 years congrats...

preeti said...

Congratulation sir......... this is a good way to spread your idea to all over India. Specially when our country is having variety of languages...

ANUP KUMAR said...

congrats sir, you proved that success is not having any particular steps or methods. Rather we need to put all our efforts.............

Brijesh Chaudhuri said...

congrats arindam sir...great achievement.....this happens only when we listen to all, but do what our heart says..............

simran said...

hello Arindam sir.....wish you all the best......and hope you fill more and more colors to your ideas........

Sunil Bhardwaj said...

congrats Arindam sir....failure is the only step to be successful....keep it up....

vijay said...

mostly in India, people always try to impose their thinking on others....but never ignore what you heart says....and follow your dreams...my best wishes......

sailaxmi said...

really you proved that you are passionate about India....my best wishes...

gaurav said...

All great people are initially criticized by the society but they go with their heart and achieve what they want.

Kapil said...

Don't keep your happiness keys in others pocket. It is better to keep it with yourself. Congrats Arindam sir.

lipi mukherjee said...

Congrats!!! but surprised to see that you have given credit to everybody individualy except Rajita.

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